Why you should be using Google Tag Manager (GTM)

Why Google Tag Manager

 

What is Google Tag Manager (GTM)?

  • Free tool by Google that allows easy management and deployment of marketing tags, snippets of code or tracking pixels on the website
  • All this without having to modify website source code, or template files
  • Usually a one time website source code editing required to add the GTM code to the website, more if you were to implement Google Analytics Enhanced Ecommerce via GTM
  • Eliminating the need to contact developers each time to make tracking updates or adding 3rd party marketing platform pixels/tags.
  • Easy integration with 3rd party platforms such as Facebook, Twitter, Pinterest, etc.
  • Easier to link Google products together, Google Search Console, Google Ads, Google Analytics, Google Optimize
  • When all 3rd party marketing tags are set in GTM, they are run through Google servers, therefore benefits in site loading speeds because they are loading off-site
  • Simple cross domain tracking
  • Organisation and track records