It’s common knowledge that people use Google Search to quickly find answers to their questions. With these quick answers, people are more likely to return to Google Search in future which allows for more Search Ads, use of other Google products, and revenue. This is supported by Google’s organic ranking algorithms, as Google has stated that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high” (Google Webmaster Central Blog).
So how do pop ups and SEO (search engine optimisation) coexist? And is there such as a thing as SEO pop ups? Yes, there is a balance between capturing audience attention with a relevant pop up and without impacting the SEO performance of the website. To give examples:
3 Examples of Pop Ups That Hurt SEO
- The left screenshot shows a pop up covering the main content, which can show up shortly after users land on the page (timed pop up) or while they look through a page (scroll-based pop up)
- The middle screenshot shows the standalone interstitial blending into the webpage banner but still requires dismissal before accessing the main content
- The right screenshot shows a standalone interstitial that a user has to dismiss before accessing the main content
3 Examples of Pop Ups That Don’t Hurt SEO
- The left screenshot shows an acceptable interstitial that requests acceptance of cookie usage, for compliance with the GDPR (General Data Protection Regulation) in the European Union
- The middle screenshot shows an interstitial for age verification, for compliance with various online privacy laws and regulatory bodies
- The right screenshot shows a banner pop up that doesn’t limit access to content and uses a reasonable amount of screen space
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