In case you missed it, Google Optimize have released a new feature for you to quickly update your website to inform your audience of any changes to your business operations during the COVID-19 pandemic.
Quickly add a message about your opening hours, remote working situation or alternative contact details within an informational banner at the top of your website.
You can even set an end-date for this banner, so you don’t need to set a reminder to remove it once your business operations return to normal.
Read more about the feature here: https://www.blog.google/products/marketingplatform/analytics/new-optimize-feature-to-keep-your-website-updated-through-covid-19/
How Do I Install Google Optimize?
To add Optimize to your website, you will need:
- Google Analytics setup on your website
- An Optimize account – free to create here: https://optimize.google.com/optimize/home/
- Edit access to your website HTML or Google Tag Manager to add the Optimize code snippet
- The Google Optimize Chrome extension installed
Within your Optimize account, follow the simple setup instructions – see here for more information: https://support.google.com/optimize/answer/7513085?authuser=1
Then begin editing your banner to include the message you want!
For assistance, contact the Bliss team.