September 20, 2020 1:36 pm

Add a COVID-19 Banner to Your Website

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In case you missed it, Google Optimize have released a new feature for you to quickly update your website to inform your audience of any changes to your business operations during the COVID-19 pandemic.

Quickly add a message about your opening hours, remote working situation or alternative contact details within an informational banner at the top of your website. 

You can even set an end-date for this banner, so you don’t need to set a reminder to remove it once your business operations return to normal. 

Read more about the feature here: https://www.blog.google/products/marketingplatform/analytics/new-optimize-feature-to-keep-your-website-updated-through-covid-19/

How Do I Install Google Optimize?

To add Optimize to your website, you will need:

  1. Google Analytics setup on your website
  2. An Optimize account – free to create here: https://optimize.google.com/optimize/home/ 
  3. Edit access to your website HTML or Google Tag Manager to add the Optimize code snippet
  4. The Google Optimize Chrome extension installed

Within your Optimize account, follow the simple setup instructions – see here for more information: https://support.google.com/optimize/answer/7513085?authuser=1

Then begin editing your banner to include the message you want!

For assistance, contact the Bliss team.

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Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.