April 19, 2021 10:17 am

B2B Digital Marketing Agency

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Business-to-business (B2B / BtoB) marketing is very different from marketing to individual customers (B2C) and should have a unique strategy to reflect this. Bliss Search is a B2B marketing agency that can help your organisation with strategy development, execution and reporting across the digital marketing landscape. See who we’ve worked with and the performance-driven results we’ve delivered.

Components of B2B Digital Marketing

Every communication to business decision-makers, through email, website articles, even social media, should have consistency and effective messaging. By delivering these messages throughout the decision-making journey, we’re much more likely to convert this lead into a sale. 

As a B2B digital marketing agency, we specialise in helping our clients strategise, create and deliver effective marketing across these channels:

B2B Email Marketing

93% of B2B marketers use email and those that successfully segment targeted campaigns report as much as a 760% increase in revenue (HubSpot). By focusing on what matters to each segment – whether it’s time, money, resources or return-on-investments – you can introduce your business (targeted cold emails can work!), reposition yourself with their consideration set of business partners or initiate a direct engagement to start the purchasing process. 

B2B Content Marketing

81% of customers conduct online research before buying (Adweek). Therefore, developing an engaging and informative website is essential to content marketing success. Supporting the websites’ performance are comprehensive SEO (search engine optimisation) and SEM (search engine marketing) campaigns that maximise your coverage across search and deliver relevant content to customers. This content can include white papers, industry reports, case studies, testimonials, product demos, infographics, blog posts, and more. As a leading B2B content marketing agency, learn more about our content marketing services and the impact we can have on your business growth.

B2B Social Media Marketing

Typically used for B2C markets, social media marketing has a role to play in B2B marketing too. 75% of the business-to-business (B2B) buyers studied and 84% of C-level/vice president executives use social media to support purchase decisions (Businesswire). Supporting other activities by building brand awareness and humanizing your business, social media is an effective channel for also distributing targeting content. 

Contact Us to Get Started

With all of these components, it’s important to strategise and develop timelines, creative strategies and deliverables to meet your key performance indicators. Contact us to get the ball rolling on your B2B marketing campaigns. 

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Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.