Business-to-business (B2B / BtoB) marketing is very different from marketing to individual customers (B2C) and should have a unique strategy to reflect this. Bliss Search is a B2B marketing agency that can help your organisation with strategy development, execution and reporting across the digital marketing landscape. See who we’ve worked with and the performance-driven results we’ve delivered.
Components of B2B Digital Marketing
Every communication to business decision-makers, through email, website articles, even social media, should have consistency and effective messaging. By delivering these messages throughout the decision-making journey, we’re much more likely to convert this lead into a sale.
As a B2B digital marketing agency, we specialise in helping our clients strategise, create and deliver effective marketing across these channels:
B2B Email Marketing
93% of B2B marketers use email and those that successfully segment targeted campaigns report as much as a 760% increase in revenue (HubSpot). By focusing on what matters to each segment – whether it’s time, money, resources or return-on-investments – you can introduce your business (targeted cold emails can work!), reposition yourself with their consideration set of business partners or initiate a direct engagement to start the purchasing process.
B2B Content Marketing
81% of customers conduct online research before buying (Adweek). Therefore, developing an engaging and informative website is essential to content marketing success. Supporting the websites’ performance are comprehensive SEO (search engine optimisation) and SEM (search engine marketing) campaigns that maximise your coverage across search and deliver relevant content to customers. This content can include white papers, industry reports, case studies, testimonials, product demos, infographics, blog posts, and more. As a leading B2B content marketing agency, learn more about our content marketing services and the impact we can have on your business growth.
B2B Social Media Marketing
Typically used for B2C markets, social media marketing has a role to play in B2B marketing too. 75% of the business-to-business (B2B) buyers studied and 84% of C-level/vice president executives use social media to support purchase decisions (Businesswire). Supporting other activities by building brand awareness and humanizing your business, social media is an effective channel for also distributing targeting content.
Contact Us to Get Started
With all of these components, it’s important to strategise and develop timelines, creative strategies and deliverables to meet your key performance indicators. Contact us to get the ball rolling on your B2B marketing campaigns.