March 6, 2021 9:18 am

Content Marketing Agency in Melbourne

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Detailed in the top SEO trends of 2020, content marketing is a significantly important factor for search rankings – whether it’s videos or articles. As a premier content marketing agency in Melbourne, Bliss Search has experience in developing, writing, and implementing successful content strategies for numerous clients in various industries.

For over 10 years, Bliss has been the chosen content marketing agency for b2b and b2c businesses in Australia and New Zealand. Writing content for car repair services, product manufacturing, fast-moving consumer goods, charities and non-government organisations, and more – we have the experience to quickly understand the terminology of your business and develop insightful content for your target audience.

We are experts at developing digital marketing content that ranks highly, generates website traffic, leads to conversions and supports other strategies. As a leading digital agency, being one of the best content marketing companies is just one facet of our integrated approach. We provide award-winning services across search engine marketing (e.g. Google Ads), social media marketing (e.g. Facebook Ads), and search engine optimisation (including content marketing).

Why Invest in Content Marketing?

Included as part of an ongoing SEO strategy, content marketing can drive more leads into your business, it can improve online sales and conversion rates, as well as build brand awareness through the search landscape. As one of Australia’s leading SEO content marketing agencies, we can work with you to prioritise topics and create content to meet your key performance indicator. 

By becoming the b2c or b2b content marketing agency for clients, we have generated thousands of new website visitors and conversions. By answering user queries with insightful content, you can improve your E-A-T (expertise, authoritativeness and trustworthiness) within the market and in the eyes of Google – as this is becoming an increasingly important factor.

Why Choose Bliss as Your Content Marketing Company?

We offer a full-service content marketing strategy, which includes:

  • Market research – assessing how customers are searching for your related products and services and what information they need for a purchase decision
  • Development – using proven methods to create content that performs across multiple search platforms
  • Implementation – ensuring technical fundamentals are included to maximise success
  • Optimisation – ongoing reviews and adjustments to ensure long-term success

Work with you at each step of the process, we ensure copy matches your brand tone of voice and the correct terminology is used for your industry. If you have internal copywriting capabilities, we are happy to work with your team to create a custom content marketing strategy.

Don’t just take our word for it, see the results of our work by reading case studies on our clients. Examples of our successful content strategies include:

  • Regis Aged Care – ranking on page 1 of Google search results for more than 350 intent-based keywords, with a 20% year-on-year organic channel growth for 3 years running
  • Tint a Car – ranking on page 1 for over 380 intent-based keywords, resulting in 90% of all business leads (in combination with our integrated SEM strategy)
  • Save the Children Australia – ranking on page 1 for over 450 intent-based keywords, resulting in over 70% of online charity donations (in combination with our integrated SEM strategy)

Contact Us to Learn More

Find out how content marketing agency services can have a lasting impact on your business by talking to our team today.  And hear how we can help your business grow online with our successful content marketing strategies and integrated approach.

The Morning Bliss Recommends

Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.