Reach customers while they browse news articles, watch videos or visit other websites with the Google Display Network (GDN) – a collection of over 2 million websites that over 90% of internet users have access to (Google Ads). With optimised display ads, you can increase brand awareness, traffic and conversions.
Bliss Search is a Google Display advertising agency that can optimise your display ads (and other ads) to ensure your business gets the best return-on-investment.
Remember: display ads are different to search ads, shopping ads, Google My Business, and other Google products. Keen to know more about these other Google products? Contact us about your digital marketing opportunities and we’ll help you put together a winning strategy.
How to Target Customers Via Google Display Ads
To ensure you target the right potential customers, audience targeting should be used for your display ads. The best Google Display advertising companies will use advanced audience targeting strategies based on email lists, website visitors, past or existing customers, demographics, interests and other defining characteristics.
A key part of display ad targeting is segmenting potential customers, and then delivering an engaging ad when they’re exploring the GDN. By employing digital display advertising companies, you can get creative ads developed, audience lists generated and display ads up and running (targeting the right audience) quickly.
This targeting will show your display ads to users who are interested in your products or services based on:
- Affinity Audiences, which are groups of users based on interests such as sports, cars, video games, music and more
- Custom Affinity Audiences, which are custom groups based on keywords such as gym trainer, personal trainer and fitness instructor
- In-Market Audiences, which are groups of users actively looking at products or services (on other websites) similar to you
Contact Us to Learn More.
We are a Google Premier Partner, meaning we’re in the top 3% of agencies that use Google Ads (includes search, display, shopping, video, app, local & discover). Therefore, as one of the leading online display advertising companies, we have the expertise to drive performance and growth for your business. Contact our team to hear how we can help.