April 19, 2021 10:38 am

Google Display Advertising Agency

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Reach customers while they browse news articles, watch videos or visit other websites with the Google Display Network (GDN) – a collection of over 2 million websites that over 90% of internet users have access to (Google Ads). With optimised display ads, you can increase brand awareness, traffic and conversions. 

Bliss Search is a Google Display advertising agency that can optimise your display ads (and other ads) to ensure your business gets the best return-on-investment. 

Remember: display ads are different to search ads, shopping ads, Google My Business, and other Google products. Keen to know more about these other Google products? Contact us about your digital marketing opportunities and we’ll help you put together a winning strategy.

How to Target Customers Via Google Display Ads

To ensure you target the right potential customers, audience targeting should be used for your display ads. The best Google Display advertising companies will use advanced audience targeting strategies based on email lists, website visitors, past or existing customers, demographics, interests and other defining characteristics.

A key part of display ad targeting is segmenting potential customers, and then delivering an engaging ad when they’re exploring the GDN. By employing digital display advertising companies, you can get creative ads developed, audience lists generated and display ads up and running (targeting the right audience) quickly.

Interest Targeting

This targeting will show your display ads to users who are interested in your products or services based on:

  1. Affinity Audiences, which are groups of users based on interests such as sports, cars, video games, music and more
  2. Custom Affinity Audiences, which are custom groups based on keywords such as gym trainer, personal trainer and fitness instructor
  3. In-Market Audiences, which are groups of users actively looking at products or services (on other websites) similar to you

Contact Us to Learn More.

We are a Google Premier Partner, meaning we’re in the top 3% of agencies that use Google Ads (includes search, display, shopping, video, app, local & discover). Therefore, as one of the leading online display advertising companies, we have the expertise to drive performance and growth for your business. Contact our team to hear how we can help.

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Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.