With the increasing complexity of digital marketing campaigns utilising multiple technology partners*, adding third (3rd) party tags to track performance without impacting speed can be tricky. However, Google is introducing server-side tagging to Google Tag Manager (GTM) so that 3rd party tags can run in a server container after the page has loaded.
*These partners can include email platforms, social media pixels, review systems, and more.
How Will This Improve Page Speed?
Added Benefit of Server-Side Tagging: Data Security
A bonus of moving to server-side tagging is that you can control the access of information sent to this server container. With visibility over what data the tags are collecting, you can control what information they can collect and where it goes.
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- Create the server-side container within Tag Manager – selecting Server as the Target Platform.
- Create a Google Cloud Platform (GCP) server and link it to a GCP Account.
- Configure the server domain
- Understand the default GCP deployment
For more information, refer to the Server-Side Tagging Guide by Google.
For assistance in setting up Tag Manager, adding third party tags, or any other website optimisation tasks, contact the experts at Bliss today.