November 26, 2020 2:50 pm

Online Marketing Services in Melbourne

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Online marketing is no longer a luxury for many businesses as digital communication becomes more prevalent. Additionally, as working from home is becoming increasingly popular (by choice or not), people are increasingly using search engines for a wide variety of needs. Whether you’re a retailer needing an online store to co-exist with your bricks and mortar shop, a wholesaler looking to connect with suitable businesses, or a service provider wanting to expand your market – online marketing is now a necessity. However, it sounds easier than it is.

As a leading online marketing services company, Bliss Search can develop an integrated strategy across multiple digital platforms or a deeply targeted and specific campaign – depending on your KPIs. We have expertise across SEO (search engine optimisation), SEM (search engine marketing), SMM (social media marketing), content creation, website optimisation, and more. Focused on results, client relationships and transparency, we want to work with you as your online marketing company in Melbourne to help your business grow.

What to Consider for Online Marketing in Melbourne

  1. Understand the Market

Before jumping into any strategy, an online marketing firm should assess your position within the market, your customers and your potential. Businesses can often get caught up in trying to be the ‘top-dog’ while there are lucrative segments of the market that are put aside. By auditing any existing campaigns and competition, we can then lay the foundation for a successful strategy. 

  1. Leverage Available Tools

By understanding your customer, we can then choose the tools and platforms that will be most successful in delivering the right message at the right time. This will ensure that your online marketing services in Melbourne are going towards a solid ROI.

  1. Report on Performance & Adjust for Future

Analysing performance and developing meaningful insights is the final step but also the most difficult. As your online marketing company in Melbourne, we can provide detailed or simplified reports to ensure you understand the value in the strategy. With live dashboards, ongoing optimisation activities and quarterly business reviews, we continuously assess the success of our campaigns and tweak for further success in future.

See Evidence of Our Success

Don’t just take our word for it, read case studies on several of our clients to see how we’ve helped them grow online. Then get the ball rolling by contacting us for a chat.

The Morning Bliss Recommends

Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.