Effective search engine optimisation requires commitment and a dedication to continuously improving your website. It’s no longer a “set and forget” or “once-off” task that can be done in a few hours once every blue moon. Your search engine optimisation agency should be engaged in ongoing activities to improve everything from technical performance on on-page content. If not, they’re fighting an uphill battle and you will (collectively) struggle to see the value in it – even if they are the ‘best search engine optimisation company’.
Bliss Search is a search engine optimisation company in Melbourne that are results-driven and transparent about the success of your business. We’re an award-winning agency that has a proven track record of successful SEO campaigns – read our case studies to find out more.
What Search Engine Optimisation Involves
As search algorithms have changed over the years, so have the strategies behind improving your organic (non-paid) performance – known as search engine optimisation or SEO. Now hundreds of sophisticated metrics and signals determine the rankings of your website pages within search results. Therefore, you require a sophisticated strategy to optimise these metrics and signals and outperform the competition. This includes:
- Technical optimisation such as website coding, server and page speeds, image compression, redirects, metadata and more
- User experience like mobile usability, clickable elements, no intrusive pop-ups or interstitials, etc.
- Content that answers the search query and effectively provides details on your products or services
These are just a few of the areas for successful search engine optimisation in Melbourne. As one of the most liveable cities in the world, competition is tough. So to have the best Melbourne search engine optimisation, you have to invest in it – as you only get out what you put in.
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We also offer various other digital marketing services to help your business grow online – from Google Ads to Facebook Ads and more.