November 26, 2020 2:27 pm

Search Engine Optimisation Agency in Melbourne

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Effective search engine optimisation requires commitment and a dedication to continuously improving your website. It’s no longer a “set and forget” or “once-off” task that can be done in a few hours once every blue moon. Your search engine optimisation agency should be engaged in ongoing activities to improve everything from technical performance on on-page content. If not, they’re fighting an uphill battle and you will (collectively) struggle to see the value in it – even if they are the ‘best search engine optimisation company’.

Bliss Search is a search engine optimisation company in Melbourne that are results-driven and transparent about the success of your business. We’re an award-winning agency that has a proven track record of successful SEO campaigns – read our case studies to find out more.

What Search Engine Optimisation Involves

As search algorithms have changed over the years, so have the strategies behind improving your organic (non-paid) performance – known as search engine optimisation or SEO. Now hundreds of sophisticated metrics and signals determine the rankings of your website pages within search results. Therefore, you require a sophisticated strategy to optimise these metrics and signals and outperform the competition. This includes:

  • Technical optimisation such as website coding, server and page speeds, image compression, redirects, metadata and more
  • User experience like mobile usability, clickable elements, no intrusive pop-ups or interstitials, etc.
  • Content that answers the search query and effectively provides details on your products or services

These are just a few of the areas for successful search engine optimisation in Melbourne. As one of the most liveable cities in the world, competition is tough. So to have the best Melbourne search engine optimisation, you have to invest in it – as you only get out what you put in.

Learn More About Us

We also offer various other digital marketing services to help your business grow online – from Google Ads to Facebook Ads and more. 

Get to know our team by reading our profiles or contact us online for a chat.

The Morning Bliss Recommends

Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.