March 6, 2021 10:37 am

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Top SEO Trends 2020

Joel Thorsen

Joel Thorsen
Founder of Bliss Search and a 20-year veteran of the digital marketing scene. He claims to have forgotten more than most people will ever know. We suspect it’s just so people will stop asking him stuff. Thankfully he’s happy to share his wisdom on the pages on the Morning Bliss.
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Hello and welcome back to 2020!

The start of a new decade and one that we feel is going to be a super exciting for those of us in the space.

Our good friends at Search Engine Land have released the list of top SEO trends below is the list and link to the full article – worth a read:

1. Voice Search is the big one – continuing to grow

2. Featured snippets will continue to dominate search results

3. More marketers will leverage influencers for SEO

4. BERT is here to stay

5. People will want digital experiences

6. Video will be the new king of content

7. Content length will determine search rankings

8. Mobile search will continue to take over

See here for full article from Search Engine Land

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Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

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