March 6, 2021 10:24 am

UX Measurement with Microsoft Clarity

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Microsoft Clarity Heatmap

Launched in late 2020, and still in Beta, Microsoft Clarity allows you to really understand how users are experiencing and navigating through your website. Primarily offering Session Recordings and Heatmaps, you can analyse cohorts of anonymous users to see where they click and scroll, navigate away from the website, encounter any barriers to conversion, and more.

What’s even better is that Clarity is a free tool (without any traffic sampling) that can prompt hypotheses for further A/B testing or even confirm your suspicions.

Microsoft describes Clarity as a “cutting-edge behavioural analysis tool that helps you understand users interaction with your website” (Clarity Overview by Microsoft), and in our initial testing – it delivers on this promise.

Example of Clarity Heatmaps

Heatmaps provide a visual aggregate of information on clicks or scrolls, from PC, Tablet or Mobile devices, for a particular URL over a specific timeframe. This tool uses simple colour coding:

  • Red indicates a high number of user interactions
  • Blue indicates a low number of user interactions
Clarity Heatmap for Clicks
Clarity Heatmap for Clicks

Example of Clarity Recordings

Session recordings provide behavioural information by analysing mouse movements, clicks, scrolling and navigation throughout a session. This tool features several filters to single out particular sessions of interest, with filters such as:

  • Time frame: Today, last 3 days, last 7 days, last 30 days, custom time frame
  • Insights: Rage clicks, Dead clicks, Excessive scrolling, Quick backs
  • Device: PC, Tablet, Mobile, Other
  • User actions: Cursor movement, Enterest text, Selected text, Resized page
  • Session / Page Click Count
  • Session / Page Duration
  • Operating system
  • Browser
  • Country
  • Entry, Exit & Visited URLs
  • And many more Advanced filters

Clarity Session Recording
Clarity Session Recording showing [1] Session list, [2] Inline player & [3] Filters

How to get Clarity

To sign up for Clarity, visit https://clarity.microsoft.com/ and follow the prompts. However, to start getting data, you will need to add the Clarity tracking code to your website.

This can be done via third-party platforms such as Google Tag Manager, WooCommerce, Squarespace, Shopify and Wix. For more information, read Microsoft’s guide about installing Clarity on third-party platforms or contact us for a quick & easy setup. 

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Bliss...get the gist

Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

Happy Hour starts at 5pm if you’re still here.