July 13, 2020 2:25 am

Why You Should Be Using Google Tag Manager (GTM)

Joel Thorsen

Joel Thorsen

Founder of Bliss Search and a 20-year veteran of the digital marketing scene. He claims to have forgotten more than most people will ever know. We suspect it’s just so people will stop asking him stuff. Thankfully he’s happy to share his wisdom on the pages on the Morning Bliss.

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What is Google Tag Manager (GTM)?

  • Free tool by Google that allows easy management and deployment of marketing tags, snippets of code or tracking pixels on the website
  • All this without having to modify website source code, or template files
  • Usually a one time website source code editing required to add the GTM code to the website, more if you were to implement Google Analytics Enhanced Ecommerce via GTM
  • Eliminating the need to contact developers each time to make tracking updates or adding 3rd party marketing platform pixels/tags.
  • Easy integration with 3rd party platforms such as Facebook, Twitter, Pinterest, etc.
  • Easier to link Google products together, Google Search Console, Google Ads, Google Analytics, Google Optimize
  • When all 3rd party marketing tags are set in GTM, they are run through Google servers, therefore benefits in site loading speeds because they are loading off-site
  • Simple cross domain tracking
  • Organisation and track records

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Hi, welcome to Bliss. How can I help you?

Our website isn’t bringing in the sales and leads we think it should. Can you help with this?

Yep, We’re all over it.

Once we know your business and what your goals are, we’ll come up with a strategy to make sure people who are shopping in your category find you.

Is that what SEO is? Or SEM, I get confused.

Actually, it’s a combination. Don’t worry about the jargon, it makes it seem a lot more mysterious or complicated than what it actually is.

It’s been doing my head in – SERP, CPC, CTR  Argh!

LOL! Half the people in our industry don’t know what they mean either.

Let me explain what we do this way…

Think of your website as a physical place. At the moment you’re located in a back street or maybe somewhere out in the country. Some customers know where you are, and others have a reason to come and find you. But most people have no idea you exist. Or worse still, they’ve seen your competitor located in the town square and they’ve just gone there instead.

Our job is to relocate you to the best and busiest street for your target audience, so everyone shopping in your category sees you.

That makes a lot of sense. I’ve never heard it explained that way before.

What industries do you work with?

All of them – retail, finance, property, government, not for profit. The problem is always the same for everyone. How do you reach prospective customers?

We are getting amazing results for our clients and making them a lot of money. Make sure you have a look at our case studies.

Cool, I will. Is it expensive to do this?

Not as expensive as investing in a website that is underperforming.

We’ll suggest the sort of investment you’ll need to achieve your goals. But really it is up to you to set the budget.

Ok Great. Let me have look through your site and I’ll be in touch.

You’re welcome, enjoy your stay.

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